About Our Team

Dr. Loretta Cate, Founder and Principal of ALE, is a leadership and learning strategist with over 20 years of senior leadership experience within two Fortune 100 Firms.  Her diverse perspective and ability to achieve the desired results led her to direct a variety of organizational transformation efforts,  design talent architecture to build a bench of diverse leadership talent and initiatives to upskill leaders at all levels, and serve as a trusted advisor to senior and executive leaders across the organization.   

For over 15 years, Dr. Cate has provided leadership consultancy and training for organizations of all sizes who want to build the leaders required to drive their business and cultural priorities.  Clients value her ability to analyze, prioritize needs,  and offer solutions that work within their business framework. 

Dr. Cate is a speaker, adviser, coach, and published author of numerous leadership presentations, articles, podcasts, blogs, and learning solutions.  She's in the final stages of her book, Lead Like There's No Tomorrow:  8 Habits for Making Impact, she  is authoring with Dr. Wendy Heckelman.

Our Vision:  We accelerate the growth and sustainability of the leader behaviors organizations and employees value most.

Our Mission:  We identify the most effective leader habits that drive the organization's business and cultural priorities and build the most effective habit activation strategies at scale.

Our Approach:  We reimagine culture and learning, leveraging cognitive research to massively improve learning architecture and delivery to ensure sustainable changes in a hybrid world.

Our Philosophy:  We believe that leadership development is the 'how to' achieve business priorities and drive cultural change.   

Our Motto:  Make it simple, relevant, and sustainable!

Contact Us:  To learn more about our practical approach to identifying the behaviors to change that can have a significant impact on leadership effectiveness without requiring a large investment of time or money.    Call Loretta at (865) 293-6880

Your learning and development needs are unique.  At ALE, we leverage our leadership experience, diagnostic expertise, and evidence-based learning techniques to customize solutions that are relevant, timely, and work for you.  

We are adaptive:

• Goals, outcomes, and success are defined by the client.
• Solutions are tailored to work within their business framework.

We are Collaborative:

• We assist in project initiation or help define projects in progress.
• We prevent initiative failure by understanding issues and challenges.

We are Flexible:

• We design solutions aligned with established curriculum.
• We assess and re-assess project plans based on client feedback.

We Ensure Transferability:

• We create clearly defined processes  for transferring skills.
• Clients are confident in their ability to sustain lasting change.

"Loretta exhibited customer focus throughout the process to ensure that what she created was on target.  The feedback that I have received from the session was outstanding.  Thanks Loretta for helping strengthen the Management Team!!" - VP, Clinical Education Consultants

"The above and beyond work that Loretta has done and continues to do for women in leadership initiatives has the potential for adding significant value to the entire organization, specifically with regard to winning the war for talent!"  - VP, Sales, Pfizer, Inc.

"Loretta's session was interactive; practical application; avoided 'pie-in-the-sky' examples and solutions." - Regional Sales Director, Novartis, Inc.

Call Loretta at (865) 293-6880 to schedule a free sample coaching session or for information about how to maximize the business ROI of executive coaching.   

Dr. Loretta Cate is an experienced executive coach, trained and certified by the prestigious Coaches Training Institutes (CTI), and member of the International Coach Federation (ICF).  

As an executive coach, leaders of all levels  value her insights as an experienced leader and ability to help them improve the way they communicate and empower others  to achieve the desired results.   

Intact and collaborative teams value her ability to identify norms that are not in service to team effectiveness and develop skills to drive results collaboratively.

ALE is proud to support and collaborate with WLH Consulting on a variety of customer campaigns!  Loretta and Wendy have  a 20 year history of offering stand-alone customized leadership programs or fully integrated learning journeys that are grounded in emotional intelligence using the 70-20-10 approach to learning transfer.   

They design learning solutions that support the unique needs of multi-generational learners in a hybrid world, using the latest sustainability techniques and technology.  

In 2017, they co-founded the WILNow™ Initiative to help organizations identify and overcome barriers limiting women in leadership, and are in the late stages of their book, Lead Like There's No Tomorrow:  8 Habits for Making Impact.